Saturday, January 21, 2012

Home Page



According to Wikipedia" MacDonald is 
the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray  Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth."


                                                                   


So if ….

You Want to know more about McDonald or the  systems that are used in McDonald ?

We will provide you all the information you need

McDonalds

Over the last decade, Mcdonalds has succeeded in making itself the number one fast food restaurant around the globe, the main reason contributing to that success is no other than standardization strategy. standardization refers to adjusting a certain product to a certain society and or environment. fi we were to talk about a religiously diverse country like India, where meat is considered sacred, if mcdonalds was to offer their normal menu with all the meat, their indian customers might get offended. what mcdonalds did was ; they created a veggie burger on the menu ,exposing their menu to a larger pool of customers . not only India, what about the vegetarians around the world? , Mcdonalds wanted all types of customers to relate to them and so modified their products accordingly and hence the success.

Macdonalds

The thing that distinguishes McDonald's from others is the choice of fresh ingredients that make it has a delicious taste and clean also the Choose of  the best quality vegetables& meat.


Nowadays by using the information system,everything is easier & orgnized and no need for long time to order or record it.

They should try to make more things that will attract the customer to choose Mcdonalds by using more advanced of IS .

POS system

I like the video that shows the Mcdonald's POS systm, It's a very useful way to finish the order quickly with less error. Also it helps the worker in front of the screen not to forget asking customer about everything for example the size, number of sandwiches and if making the order take away or not. Furthermore, it's all done by a system that can save everything for the manager to check about the profits, loses or amount of order per day at the end of each month or at the end of the year.

Friday, January 20, 2012

Happy meal

in my opinion MacDonalds Happymeal strategy makes kids like to go there for a toy (gift) with the meal more than want to go there just to eat..
http://www.happymeal.com/en_US/ at that website you can see a lot of games and stuff for kids just to make them loyal for Macdonald and go there all the time.

TPS , DSS and MIS

Well , i think that MacDonald are using the right information systems for their companies for example by using the TPS it let the employees have more time for their customers and it also help them by saving time with applying this system , its faster and more accurate to enter any data .
by using the DSS it helps the company choose or make the right decisions based on the quality of the data MacDonald has used WiFi in their restaurants to gather information about customer practice and lengths of stay and sales, i think they were really brilliant with this idea with using this system they can easily know how much the customers are staying and the more they stay which means they are satisfied. And i think by using the MIS the managers of MacDonald can easily look for future oriented .