History
Macdonald has 32000 restaurants around the world,
the company now it's so big that it’s hard now a day to find a single country
without Macdonald. So the company has found by two brothers who called Richard
and Maurice Macdonald they have opened their first restaurant in 1940 as a
barbeque restaurant only and it was located in USA, California. However after
few years the brothers was not satisfied with the of the restaurant there were
a very strong pressure on the menus so the two brothers has decided to develop
an assembly line to reduce the pressure on the menu , so the menu it only
consists of hamburgers , cheeseburgers , fries and drinks , etc.. Those things
can be cook easier and it’s definitely cheaper for the public which may lead to
more people, so in 1948 the first Macdonald restaurants have opened. Because of the
rapid expansion of Macdonald the company has decided to put a logo mark On
September 13, 1961, the company filed a logo trademark on an overlapping,
double arched "M" symbol.
Product and Services:
Approximately all MacDonald restaurants
offers counter service and drive
through service with indoor and sometimes outdoor seating’s, free wifi , gift
coupons, it also offers an indoor or outdoor play ground for the kids and they
also have birthdays halls . About their product they serve lots kind of hamburgers,
cheeseburgers, chicken burgers, French fries, drinks, salads, ice cream and fruits.
what is really nice and unique with Macdonald that in each different country
they try to invent a new meal that suits the country tastes for example in UAE
or Arab countries they have invented the Mac Arabia to suits Arab tastes it’s a
very nice and successful strategy to use.
Size of the company:
"As we
mentioned above that McDonald's is the leading global food service retailer in
the world with more than 30,000 restaurants, serving 52 million people in more
than 100 countries each day. More than 70% of McDonald's restaurants worldwide
are owned and operated by independent men and women.[1]” MacDonald has approximately 1.2
million employees worldwide and it’s only the employees in the restaurant.
Where in the world does it Operates:
MacDonald’s is operating
internationally with 123 countries to get more information about those
countries you could enter the 2nd link[2].
Macdonald's vision/mission statement:
"Vision: McDonald's vision is to be the world's best quick
service restaurant experience. For providing an outstanding quality, service,
cleanliness, and value, so that they make everyone smile.
2 comments:
in my opinion MacDonalds Happymeal strategy makes kids like to go there for a toy (gift) with the meal more than want to go there just to eat..
http://www.happymeal.com/en_US/ at that website you can see a lot of games and stuff for kids just to make them loyal for Macdonald and go there all the time.
The thing that distinguishes McDonald's from others is the choice of fresh ingredients that make it has a delicious taste and clean also the Choose of best quality vegetables& meat.
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